Lošinj, the island of vitality is once again recognized as a brand of top quality and overall content. Based on the high marks of excellence obtained in the Tourism category, this year is also the proud holder of the SUPERBRANDS CROATIA 2017/2018 label.The selected list of market-exposed brands on the Croatian market was again evaluated by the Superbrands 2017/2018 Expert Council, formed by a narrow circle of recognized experts from the world of media, marketing, public relations and the business world, assessing factors that differentiate brands and their strength in the open market-communication field: quality, diversity, reliability and emotional impact. “With this label, Lošinj once again confirmed its place among world-renowned destinations. Thanks to the synergy of visitors and the population, the effort that the destination invests in its sustainability has once again been rewarded. Based on this, the island of vitality is considered a long-term destination that connects the natural beauty and preservation of the landscape with the quality of life on the island. With quality destination management, as well as the tradition of health tourism, Lošinj has developed a brand of health and vitality, so active vacation, wellness and health, as well as the possibility of year-round business, are the leading trump cards of the tourist offer of the island of vitality” said the President of the Tourist Board of the City of Mali Lošinj Ana Kučić.The Superbrands label of excellence has been recognized and used in ninety countries around the world for more than twenty years and is also a significant communication factor in the value of the brand.